The Impact
The new visual identity for MadeItOut Apparel reimagined the brand as a confident, unified presence in the fashion space. Through symbolic elements, a bold color palette, and structured typography, the design embodied the brand’s mission of inspiring those who have “made it out” of hardship. Approved for rollout but ultimately not implemented, the identity nonetheless stands as a complete, scalable system that could instantly position the brand for stronger recognition, emotional resonance, and long-term adaptability.
MadeItOut Apparel Branding
A bold, symbolic visual identity for MadeItOut Apparel, designed to reflect resilience and self-expression. Approved by the client but never implemented, the system blends strength, optimism, and cohesion across all touchpoints.
Service
Year
2024
Company
MadeItOut Apparel
Industry
The Challenge
MadeItOut Apparel had a compelling mission: to create apparel that celebrates resilience and personal triumph. However, without a defined identity, its visuals lacked the cohesion and symbolism to match its message. The goal was to craft a visual system that captured the grit and pride of the brand’s audience while delivering consistency across apparel tags, packaging, marketing materials, and digital platforms.
The Solution
We created a distinctive visual identity built around bold, meaningful symbolism and consistent application. The visual identity included: Primary, secondary, and icon marks built from strong geometric forms, incorporating three stars (hope, optimism) and barbed wire (strength, overcoming adversity); A color palette: Grey for grounded strength, Red for bold energy, and Off-White for balance; Typography: Avilock Bold for statement-driven headlines and Avenir Medium for clean, approachable body copy.
The Approach
The process began with deep discovery into MadeItOut Apparel’s roots, understanding both the founder’s story and the community the brand sought to serve. We identified the emotional drivers: hope, strength, pride, and translated them into visual concepts through mood boards, sketches, and iterative logo development.
The chosen direction merged the three-star emblem with barbed wire to create a unique symbol of triumph over adversity. The color palette and typography choices were selected to convey both strength and approachability, ensuring flexibility across print, digital, and garment applications. Finally, we expanded the design into real-world applications — mockups for apparel tags, lookbooks, social media, and campaign visuals; demonstrating how the identity could maintain consistency while adapting to various formats
