OUR STORY
We refused to blend in.
In 2022, Matt Mele Design was founded by Matt Mele, a designer with over 7 years of experience creating brands that stand out and perform. What began as a one-person venture quickly evolved—projects grew larger, collaborations became richer, and the vision outgrew the original name.
From that growth, Obel Studio was born. We are built for those who refuse to blend in—brands with the courage to lead, not follow. At Obel, we merge strategy and creativity to craft distinctive brand identities that not only look sharp, but work hard. Every detail, from the story you tell to the way your audience feels, is intentionally designed to give you an unmistakable presence.
Because in today’s market, standing out isn’t optional—it’s survival. And we’re here to make sure you own your space.
OUR PHILOSOPHY
Be ready to own your space.
At Obel Studio, we believe every brand has the potential to own its space.
That means we don’t just make things look good; we make them work hard. Every detail is intentional, from the story you tell to the way your audience feels when they see your brand. Our philosophy is clear:
Stand Out
Because blending in is the fastest way to disappear.
Lead Boldy
We design for leaders— not followers.
Design Purposely
Every design decision is backed by strategy.
THE PROCESS
Strategy driven, collaboration-led, built to last.
We don’t just make things look good. We make sure they mean something. Every project begins with understanding your goals, your audience, and your edge. From there, we move through a clear, collaborative process that ensures your brand isn’t just designed — it’s designed to make a difference.
Discovery
Kickstart your project with a free 30-minute consultation to define your goals and craft a strategic plan for success.
Research & Development
We take the goals and outcomes defined in the discovery phase and brainstorm, shaping them into the ideal final product.
Hand-over & Execution
The completed package is presented, refined based on your feedback, and finalized to your satisfaction before being handed over.
MEET THE FACE BEHIND THE STUDIO
Hey! I'm Matthew Mele.
Matt Mele is the founder and creative director of Obel Studio. With over 7 years in the design industry and 6 professional certifications in design and brand strategy, he’s worked with brands across industries to transform ideas into identities that inspire connection and drive growth.
His approach blends strategic insight with creative flair—ensuring that every brand we create doesn’t just look sharp, it performs in the real world.
